In the late 90's as we know there was a surge of interest in the internet. Suddenly people had this new tool, one could shop online, chat online, find friends online, set up dates online, etc. A consequence of the internet being functionally a broadcast medium is that everyone can be shown an interface to the same one service. Like with TV where there is one channel to change to if you want to watch a sport match or whatever, there is one site for one purpose on the internet and it brings together everyone who wants to use it. Whereas for instance there would be a need for many bookstores in the past, now one book store, Amazon, dominates all others. And everyone (in an applicable country) knows that they can buy books on Amazon, computer hardware on NewEgg, etc. Suddenly, we are all much similar to each other than we were before.
I say we are much similar to each other because suddenly we shop and interact at the same places and in the same ways. We buy things on eBay, we chat on MySpace or Facebook or perhaps on IRC. But what do we chat about? Because we are so much similar now, there is less to talk about. Of necessity, we see others as more similar to us than before.
Especially, the news is much more global now. Looking online, anyone can get the same news, have the same concerns, etc. It should be more easy to find someone to discuss something with if one wants to discuss something. But here is my point, who would you choose to discuss something with? Now that everyone is receiving the same information, there is nothing anyone can add except by means of a different opinion. But how can there be different opinions when everyone is receiving the same information? The only different opinions can be with respect to how one interprets the information one is receiving, but there is no evidence that anyone can point to to justify a different opinion because the same evidence is available to everyone, everyone has equal access to it.
So I think differences of opinion can be expected to occur far less often. Also, because everyone is in better contact, the opinion of the majority will tend to be with respect to the same evidence. Whereas before there was some control over what information people have access to, now politicians have less control. The only leeway is in the interpretation and the only way to determine how the evidence is interpreted is by controlling education or appealling to authority.
Controlling education has proven to be difficult. For instance, although people are more interested in green issues, they aren't interested enough when it comes to their own home, their own wallet. It seems that one can't be educated to sacrifice oneself but one can be educated to demand that others be sacrificed. So for instance, the "green conscience" can be turned against business but it cannot be turned inward.
Then by means of grand gestures, like having politicians in many countries interpret things in the same way, it can be made unfashionable for people to disagree publically. But appealing to authority can't actually go against the majority opinion in cases where it affects people personally. People can't be cowed into make sacrifices themselves, they will publically agree but behave otherwise in private. For instance, it will be difficult for the drug war to stop drug use because people personally don't have a problem with itand it benefits them. It will be difficult to get sportspersons to stop using steroids because they personally don't have a problem with it and it benefits them. Going against this brick wall doesn't work.
So controlling education and appealing to authority both have limited effect when it comes controlling individual behaviour, and access to information is, especially now, difficult to moderate. To be more effective, politicians must stop behaviours from being taken up in the first place because once taken up, it is difficult to kurb as noted above.
Given the current state of things, it is understandable if there is a progression towards greater control and greater moral authority. We can expect whether something is right or wrong to be blasted on all media channels and through public education. The goal would be focus propaganda where it must now be focused, on preventing people from trying or even considering doing things they shouldn't.
And of course, this would do even more to make people more similar to each other. So many factors have worked and work to make people more similar to each other. And again, people who are more similar have less to talk about, less to discuss. So while the internet has appeared to offer new ways for interaction, it has simultaneously worked to reduce the need for communication.
And because of the homogeny of the internet, there is nothing left to discover. For instance, if you care to play a game, there are many ways to satisfy that urge. There are emulated games of the past, computers games to buy online or download on demand, small browser based games of any type, online card games and board games, and many types of interactive games for those who want to play something interactive. There are even game worlds that one can spend all one's time in, chatting to others in character and such. World of Warcraft has its own in-game auction system, quite like ebay really, for characters to sell items. And it's all there, right now, if you so choose. There is nothing left to discover, you just go to Google, search for what you want, and inevitably, you'll find it.
So only experience is left to talk about, your experience doing X,Y or Z which others also have access to. But your experience cannot be expected to be different, really. It'll come down to preferences, what you like or dislike. You like chocolate, I don't, but there is no real reason for you to tell me about your experience eating chocolate because I can recreate the experience with no trouble. Most likely, I've already experienced it and there is really nothing to say apart from the fact alone that you like chocolate. That doesn't make a conversation.
Music is quite similar, there is only to talk about preferences but not experiences. Why should I want to discuss the experience I had listening to some song? Most likely, the song is well known, others have heard it and whatever I say about my experience will either be just the same as what the other person experienced or will indicate fundamental, irreconcilable differences between us. If we disagree, we are unlikely to agree.
So I think it is evident that communication is under threat in our modern reality because we have less to talk about. To keep it going, I think we must learn to tell other people our opinions even if they are different, and even if that they are different is enough for them to be irreconcilable. We should learn to accept and be proud of being different even if government propaganda might actively seek to make us more alike. Otherwise, we might eventually become like zombies or walking automatons, having no need to communicate.
I think communication is too important to lose and therefore, although I may be different, I'll seek to let others know that and I hope they will do the same. Disagreeing with me is just as fine as agreeing because this is becoming all there is to talk about. If we all agreed, there would be no need to talk at all, so be proud to disagree and wear your uniqueness proudly.


